2023
Shippori Mincho
Packaging Design
Tea × Shippori Mincho
Timeline and Status
3 months
My Role
Graphic Designer
Visual Designer
Shippori Mincho Typeface Promotion through Tea Packaging
Overview
To showcase the Shippori Mincho typeface, I designed a tea package that blends traditional and modern elements, using both Chinese and English text. The package highlights the elegance and versatility of Shippori Mincho, making it suitable for both Eastern and Western audiences.
Design Approach
By integrating Chinese and English, the design bridges language and culture, emphasizing the typeface's ability to communicate across different markets. The packaging uses Shippori Mincho’s graceful and classic style, enhancing the tea’s premium feel. Neutral tones and simple typography allow the typeface to stand out, making it the focus of the design.
This project presents Shippori Mincho as more than just a typeface—it becomes part of a cultural experience, aligning beautifully with the tradition of tea.
Box packaging