FOOD DELIVERY APP
Mealmate
[ Your Taste, Your Time, Your Mealmate. ]
Customizing meal plans based on weather and user preferences.
My Role
UI UX Designer
Visual Designer
Length
3 months
[ Overview ]
MEALMATE is designed to simplify the decision-making process for personal meals, accurately catering to user preferences.
Before a meal, decisions about 'how much will it cost', 'where to eat', or 'dine-in or take-out' can often be indecisive and repetitive. Planning meals can be a headache, especially when coming up with ideas is challenging in our busy lives.
[ How did I get there? ]
I scoured other websites and app stores, convinced there must be something that could address this problem. However, I found that most applications tend to be homogeneous, offering similar features and functions.
So, what's the problem?
The process of deciding what to eat takes too long.
Even with various apps available, people still struggle to make a choice.
The high prices, often without any discounts, add to the frustration.
Here is our goals
Simplify the meal decision-making process.
Provide precise and personalized dietary recommendations by considering user preferences, past orders, and real-time factors such as mood or current weather conditions.
Collect coupons for both on-site and online restaurants to help users save money.
[ Problem diagnosis ]
We spoke with various key user groups, including busy office workers with limited time, individuals who are not skilled at cooking, and those who enjoy trying different restaurants, to gather diverse feedback.
[ Research ]
To gain more information about our customers, we analyzed 30+ users’ data to understand their behaviors. Here is the overview.
Now, let’s learn from our users!
"During a busy workday, constantly thinking about what to eat can be troublesome and time-consuming."
48%
People buy meals
at a restaurant.
51.2%
44%
People spend 30 minutes to one hour to decide a meal each day.
People live with family.
56.1%
People think “don’t know what to
eat”
is the main challenge for them.
37.7%
People use UberEats to plan
their take-out orders.
[ Start with questions... ]
We created a list of 'How might we...' questions to better align our users' tasks and goals.
1.
How can we make the process of choosing meals easier and faster for users?
2.
How can we incorporate users' moods, past orders, and current weather to personalize meal suggestions in MealMate?
3.
How can we improve user experience by effortlessly providing and utilizing restaurant coupons within the MealMate platform?
[ User Flow ]
The initial design of the application includes various filtering options, comprehensive historical records, and the collection of discount coupons, both online and offline.
Click images to zoom in.
Find a restaurant
Use coupons from your wallet
Search a restaurant through other reviews
[ Before & After ]
However, after testing the app with a small group of users, it became apparent that the extensive information provided was overwhelming, particularly for more detailed requests. With this feedback in mind, I redesigned the process to ensure a smoother user experience.
Click images to zoom in.
[ Style Guide ]
[ High fidelity ]
[ Move Forward ]
There is much more to explore with MEALMATE. What if we facilitated activities through collaborations between enterprises and offline restaurants? What if routes were generated by users through crowdsourcing? Are there other ways to share and view routes? These are just a few of the questions I aim to address as I continue developing this project. For now, please click on the 'Link to prototype' below to see the app's current status.
[ Take Away ]
Practicality
While aesthetics are important, practicality is crucial. It is essential to carefully select colors, font sizes, and content to enhance usability.
Problem Screening and Decision-Making
During the design process, it's vital to identify the real pain points of users and understand their motivations for using (or not using) such applications.
In an era where time and money are highly valued, MealMate offers a refreshing solution that simplifies meal planning and dining experiences. This service caters to individuals seeking affordable and convenient meal options, effectively addressing their needs.
